Moonwell - Brand & Packaging Project

Moonwell is a concept brand of sleep gummies designed to help those struggling with sleep get a good night’s rest—without the groggy feeling in the morning.

I took on this project from @designerbriefs on IG and really enjoyed the process. Most of the work was created in Adobe Illustrator, with the brand identity evolving through multiple stages before settling on the final look. My goal was to capture a dreamy, restful aesthetic while appealing to a younger, culturally aware audience, and I think the branding reflects that well.

In the later stages, I incorporated Adobe Dimension to introduce a 3D element to the marketing and overall brand appeal. I especially enjoyed creating the scattered explosion of gummy bears seen throughout the branding—though it was a bit tedious at times!

Overall, I’m really happy with how this turned out and plan to continue refining it.